8 Habits: Free-Spiritedness

January 20, 2012 Associates Program

Rule 1: There are no rules.
Rule 2: Never forget Rule 1.

Life is too short to take everything so seriously. Obviously, it’s important to take work seriously, but clients do not come to Ogilvy to work with a group of automatons. We are a company full of free spirits. They aren’t afraid to think, dress, act or work a little differently from most people. It’s what makes Ogilvy unique and sets us apart. To be a truly creative person, you have to break away from the norm and try something new.

Think of free-spiritedness as the first habit that you really need to adopt. It’s very hard to master the other seven habits without it, and, well, it makes working a lot more fun.